My Mood Board Analysis

In terms of the demographic profile of my mood board, the age range would be along the lines of 13-24. This is because the genre of music is ‘pop’ which is a more recent genre of music and will appeal to a younger target audience. Their gender would be predominantly female and they would live in places such as Manchester, Liverpool and for the slightly more middle classed audience, places like London. Their marital status would be single as they are a younger audience and are more interested in having fun as opposed to getting married and starting a family. Their social class would range from D to C2 and C1. This is because there will be some fans of pop music that are a working class and are perhaps still at college or university but aspire to be like people in the pop industry today. However there will be some people who fall into the class of skilled working class and lower middle class as this can be due to the way they have been brought up with middle classed parents and may have a slightly higher income but still aspire to be like the people in the pop culture.In terms of the psychographics my target audience would be predominantly aspirers as they all aspire to have the luxury lifestyle of fame and fortune. There will also be a few mainstreamers who like to follow the crowd and watch programmes to do with ordinary people reaching for fame.

My target audience would also be into watching programs such as the x factor and Britain’s got talent. They would like artists and groups such as: Katy Perry, Lady Gaga and The Saturdays. They would read magazine such as smash hits and heat magazine and would listen to the radio station kiss. As they are young girls they would tend to drink bottled water and eat foods such as jacket potato and pasta salad. Their ideal holiday would be somewhere hot and somewhere they can party such as Ibiza. Their current job would be part time as either a receptionist or a beautician.