NME Readership

Key Facts

Price: £2.20
Frequency: Weekly
Circulation: 56,284
Readership: 411,000
Launch Date: 1952
Male/Female: 73%/27%
Average Age: 25
ABC1: 73%
Target Market: Men 17-30


More about the reader

• 34% are working full time, 18% are working part time and 26% are full time students
• 62% read at least 3 out of 4 issues
• Almost half (49%) have been reading NME for at least 3 years
• 84% think the magazine gives them what they want spending an average of 46 minutes reading each issue


My Analysis

NME have become a very well-established brand and can now be seen as a well trusted brand in the music magazine industry. The figures show that they have a high percentage of male readers as opposed to female readers and 73% of the readers are in the class ABC1. Through this research, NME now have a very specific target market and know general facts about the majority of readers such as 26% are full time students 84% think that the magazine gives them what they want. By having all the information about their readers they will have the advantage of adding some of their interests into the magazine resulting in more possible potential readers.