IPC Media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of UK women and 44% of UK men – almost 27 million UK adults – while our online brands collectively reach 20 million users every month.
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.
Our mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.
Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.
My Analysis of IPC Media
IPC Media are an institution that caters for all target audiences. They have created three core audiences of: men, mass market women and upmarket women. The men’s portfolio (IPC Inspire) includes both leisure brands such as Country Life and lifestyle brands such as Nuts. By doing this they will attract a much wider male audience of readers as different brands will cater for different people so as a whole it creates a mass market.
They then have a mass market women’s division (IPC Connect) that includes the famous women’s weeklies such as Look, Now and Chat and also TV entertainment brands including What’s on TV and TVTimes. This division alone is a mass market so already by grouping all of these together they have created a big intended target audience of women who read these sorts of magazines.
They also have an upmarket women’s division (IPC Southbank) that includes three main types of brands: luxury fashion brands such as Marie Claire and InStyle, lifestyle brands such as woman&home and essentials and home interest brands such as Ideal Home, Livingetc and housetohome. This division may be predominantly aimed at a niche market opposed to a mass market however the majority of women will fall into one of the two divisions so they are still catering for the mass market of all women.
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