How did you attract/address your audience?
In order to address my target audience I aimed to keep my wording straight to the point but at the same time showing some sophistication for my C1C2D audience. Because they are a younger audience who in terms of psychographics fall under the category of ‘aspirers’ I have kept both my front cover and my contents page colourful and appealing so that it will catch the eyes of my target audience and stand out from other competitors that are on the shelves.
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